Development of Ecotourism Attraction Standards in Thailand
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Abstract
This research aimed to assess ecotourism attraction standards and to propose development guidelines for ecotourism attractions in Thailand. This research was a qualitative research. Fifty-three in-depth interviews were conducted by purposing sampling from key informants including the representatives from related public sector, private sector, community and educational institutes. Moreover, the focus groups of eighty-five key informants were conducted to assess ecotourism attraction standards in six selected national parks in Thailand. Content analysis, strength and weakness analysis and standard scoring were used to analyze data. The result found that the grand total scores of six national parks were at a very good level. Kaeng Kachan National Park received the highest score, followed by Doi Intanon, Khaoyai, Khaosok, Mukoh Surin, and Kuiburi National Parks respectively. Finally, the research guidelines for the public sector, private sector and the communities for developing ecotourism attraction standards including development of ecotourism policy and master plan for Thailand, enforcement of ecotourism attraction standards, education and development of conservation consciousness among stakeholders, management of ecotourism attraction facilities, and marketing and public relations for ecotourism attractions.
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