The Challenges of ASEAN Youth Organization in Promoting ASEAN Tourism Growth

Main Article Content

วันอามีนา แวหะมะ Wanamina Waehama
ชาคริต ศรีสกุน • Chakrit Srisakun


This research aims to investigate the tourism sector of ASEAN countries, understand what challenges faced the ASEAN Youth Organization, and how ASEAN Youth Organization could best utilize strategy in executing their mission and overcoming challenges that faced them in their efforts of promoting ASEAN Tourism. The respondents included fifteen ASEAN Youth Leaders and stakeholders which covered ASEAN Countries and two non-ASEAN Countries. The qualitative research data were utilized in the determination of the final deductions of the research. The result found that the transformation leadership can be encouraged the AYO to achieve their purposes, the youth vigor in tourism campaign was a great plan for attracting more and more tourists, and tourism management theory and practice been poor. The further investigation should be incorporated the similar model of study but had to carry out the empirical research in order to enhance the validity by means of the empirical findings, adding the other regions for tourism and determine the weaknesses in the ASEAN region with the contrasting effects, and the sample size in order to determine more detailed and enlightening views from the personnel of tourism industry.

Article Details

How to Cite
Wanamina Waehama ว. แ., & • Chakrit Srisakun ช. ศ. (2018). The Challenges of ASEAN Youth Organization in Promoting ASEAN Tourism Growth. Dusit Thani College Journal, 11(special), 75–92. Retrieved from
Research Article


Alcos, C. (2011). 50 Nonprofits Making a World of Difference. Retrieved 2 November 2011 from -difference/ [Accessed: 5 November 2015]
ASEAN (n.d.). Overview. Retrieved from [Accessed: 5 November 2015]
ASEAN (2011). ASEAN Tourism Strategic Plan 2011 – 2015. Retrieved from 20Plan%202011-2015.pdf [Accessed: 5 November 2015]
ASEAN (2015). Tourism Statistics. Retrieved from statistics [Accessed: 5 November 2015]
ASEAN Youth Organization (2014). ASEAN Community Mission to Republic of Indonesia: The Participation of ASEAN Community in Asia Pacific Student Forum. Retrieved from [Accessed: 5 November 2015]
ASEAN Youth Organization (2015). About Us. Retrieved from [Accessed: 5 November 2015]
ASEAN Youth Organization (2015). Constitution of the ASEAN Youth Organization of Australia (A.Y.O). Jakarta. Borowiecki, K. J., & Castiglione, C. (2014). Cultural participation and tourism flows: An empirical investigation of Italian provinces. Tourism Economics, 20(2), 241-262.
Bass, B. M. (1985). Leadership and performance beyond expectations (1st ed.). New York: Free Press.
Bass, B. M. (1997). Personal selling and transactional/transformational leadership. The Journal of Personal Selling and Sales Management, 17(3), 19-28.
Bass, B. M., & Avolio, B. J. (2004). Manual for the Multifactor leadership questionnaire: Manual and sampler set (3rd ed.). Menlo Park, CA: Mind Garden
Bass, B. M., & Bass, R. (2008). The bass handbook of leadership: Theory, research, and managerial applications (4th ed.). New York: Free Pr.
Buhalis, D., & Crotts, J. (2013). Global alliances in tourism and hospitality management. Routledge.Cabiddu, F., Lui, T. W., & Piccoli, G. (2013). Managing value co-creation in the tourism industry. Annals of Tourism Research, 42, 86-107.
Burns, J.M, (1978), Leadership, N.Y, Harper and Row.
Carbaugh, R. (2012). International Economics. Boston: Cengage Learning.
Dharmawan, I. G. N. I. (2012). The effect of air transport to economic development in Indonesia. Erasmus University.
Funders’ Collaborative on Youth Organizing (2011). Building Transformative Youth Leadership: Data on the Impacts of Youth Organizing. Retrieved from eWeb.pdf [Accessed: 5 November 2015]
MacArthur, J. F. (2006). The Book on Leadership. Nashville: Thomas Nelson.
Northouse, P. (2007). Leadership theory and practice. Thousand Oaks, CA: Sage Publications.
Okumus, F., Altinay, L. and Chathoth, P. K. (2010). Strategic Management for Hospitality and Tourism. London: Taylor & Francis.
Sarma, K. M. (2015). Towards Positioning a Tourist Destination: A Study of North East India. ASEAN Journal of Hospitality and Tourism, vol. 2. Pp. 104-17. Accessed from
Schroeder, A., & Pennington-Gray, L. (2015). The role of social media in international tourist’s decision making. Journal of Travel Research, 54(5), 584-595.
Shin, Y. (2013). The relationship between leadership styles, organizational commitment, and organizational outcome in Oklahoma’s volunteer fire departments (Order No. 1542236). Available from ProQuest Dissertations & Theses Global. (1426247310). Retrieved from
Robbins, S. P., & Judge, T. (2007). Organizational behavior. Upper Saddle River, N.J: Pearson/Prentice Hall
Taylor, E. W. (2008). Transformative Learning Theory. New Directions for Adult and Continuing Education. Pp. 5–15. Retrieved from [Accessed: 5 November 2015]
Timothy, D. J. (2011). Cultural Heritage and Tourism. Bristol: Channel View Publications.
UNWTO (n.d.). Regional Tourism and Tourism-related Organizations. Retrieved from [Accessed: 5 November 2015]
World Tourism Organization (2014). UNWTO: Tourism Highlights 2014 Edition. Retrieved from [Accessed: 5 November 2015]
United Nations Conference on Trade and Development. (2013). Tourism’S Contribution To Sustainable Development. Retrieved from
Yukl, G. A. 1989. Leadership in Organizations. Englewood Cliffs, NJ: Prentice Hall.