The Story of the Professional Thai Tour Guides
Main Article Content
Abstract
The objective of this research is to study a lifestyle of a Tour Guide who have been successful in their choosen career path; to learn about the problems difficulties and attitude in their career and get to know their viewpoint about their career. Our interviewees were three Tour Guides who had valid work permits. We used qualitative research techniques; the method we used was to study their life history and conducting in-depth interviews. The result of the study showed that most of the tour guides who work in this occupation did not graduate directly from Hotel and Tourism Management, but instead they have been interested in this career and all have a passion for helping others. The Tour Guides did encounter some problems and difficulties at the start of their career, but were patient as they believed in the future success of their career. Although the Tour Guides did not expect to receive much for their work, they did find the positive feedback from the pleased and supported customers to be very rewarding aspect of their career.
Article Details
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
Luang District, Chiang Mai Province. Chiang Mai Press.
Department of Tourism. (2010). ASEANTourism Strategic Plan 2011-2015. Retrieved May
7, 2015, from http://www.tourismkm-asean.org/wp-content/pdf/plan AseanTourrism/Final_ASEAN_Tourism_Strategic-Plan_Thai_version.pdf.
__________. (2012). ASEAN Services Integration Report (2015). Retrieved May 7, 2014,
from ://newdot2.samartmultimedia.com/home/content.
__________. (2015). Visitors statistics 2015.from http://newdot2.samartmultimedia.com/home/details/11/221/25515.
__________. (2014). Registration Guide. Retrieved January 31, 2015, from
http://newdot2.samartmultimedia.com/home/content.
__________ . (2014). Tourism Business and Guide Act B.E. 2551 (2008) . Retrieved
2015, from http://www.tourism.go.th/subweb/content/6.home.
Sareerat, Siriwan. (1995). Consumer behavior. Bangkok. Pattana Press.
__________. (1998). Marketing strategy and marketing services. Bangkok: Theera Film &
Scitex Co.,Ltd.
Kotler (2003). Marketing management. New Jersey: Prentice-Hall.
Kultangvatana, Chaiyut (2003). Psychosocial factors related to moral behavior in service.
Guide of Thailand. Bangkok: The office of the National Research Council of Thailand (NRCT).
Na Ayudhya Theerakiti nawarat. (2004). Market for services: The concept strategy. Bangkok: Chula Press.
Nawatiwa, Ponthom. (2007). The desirable features of a guide to determine the rules
of standard Guide Case study Ubon Ratchathani. Ubon Ratchathani Uneversity Press.
Parasuraman, A., Zeithaml, V., & Berry, L. (1985). A conceptual model of service quality
and itsimplications for future research. Journal of Marketing, 49, 41-50.
Phothisita, Chai. (2007). Art and Science of Qualitative Research. Bangkok : Amarin Press.