Competency Development for Participative Management of Hot Spring Attractions in Lanna Tourism Cluster

Main Article Content

Ranee Esichaikul
Rochaporn Chansawang
Papavadee Montriwat

Abstract

The purposes of this research were (1) to analyze training needs of competency development for participative management of hot spring attractions in Lanna Tourism Cluster; (2) to formulate training curriculum of competency development for participative management of hot spring attractions; (3) to produce training manual of competency development for participative management; and (4) to organize a training course of competency development for participative management.  This research was a mixed method of quantitative and qualitative research.  The quantitative tool was a questionnaire to identify training needs and type of competency development. The purposive sampling from related key informants was examined hot spring management problems in order to analyze training needs in three selected hot spring attractions of sixty-six questionnaires.  For qualitative, the in-depth interview from 14 key informants and focus group with 51 stakeholders including policy planners of public sector, local authorities of hot spring attractions, as well as local communities in hot spring attraction areas.  Research findings showed that (1) the majority of respondents rated the overall training competencies at a high level and marketing and public relations was the highest ( = 3.14). (2) Training curriculum for Competency Development for Participative Management of Hot Spring Attractions consists of objectives and goals of the training, target trainees, format of training, content details, training evaluation and trainers and organizers. (3) The contents of training manual consist of two core competencies and four functional competencies. And (4) for training course achievement, the evaluation result of pre-post training test showed that overall mean scores of post-test achievement was higher than the pre-test ones. The satisfaction evaluation of training course and trainer showed that the trainees rated overall training at a high to highest level.

Article Details

How to Cite
Esichaikul, R. ., Chansawang, R. . ., & Montriwat, P. . . (2020). Competency Development for Participative Management of Hot Spring Attractions in Lanna Tourism Cluster. Dusit Thani College Journal, 12(3), 1–17. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/240928
Section
Research Article

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