Strategies for Creating Thailand as a Destination for the MICE Industry

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Published: Apr 9, 2020
Keywords:
Strategy, MICE Industry

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Puri Chunkajorn
Head of Technology Program in Culinary Entrepreneurship Innovation, Rajamangala University of Technology Rattanakosin
Poonyanuch Leelhasuwan
Assistant Sales Manager - Leisure, Novotel Bangkok Suvarnabhumi Airport Hotel
Suchada Thongaon
Lecturer of Foods and Nutrition, Chandrakasem Rajabhat University

Abstract

This article aims to analyze the potential of Thailand for the MICE industry. Because of the potential and availability of tourism in Thailand. The country is beautiful. There are many attractions. Famous for its service and there are many world-class travel facilities. Infrastructure and service capabilities have been developed throughout the supply chain of tourism both marketing information, accommodation, resting places including leisure activities, and other activities. Related to tourism it also provides financial and insurance services to tourists. The strength of the Thai tourism industry, this is a major support for the development of the Thai MICE industry in the global arena.


     Key highlights of Thailand and the event for the MICE industry are its strategic location. Business Opportunity Various venues Unique culture the famous Thai service, creativity and partnerships for a strategy that suits the MICE industry in Thailand. The strategy of attracting MICE travelers consists of Win Strategy, Promote Strategy and Developed Strategy, which Thailand needs to prepare for the MICE industry. It will also need to develop tourism infrastructure and facilities.  Allowing cities, economies, or major tourist cities in each region to play a greater role in the MICE industry. Development of the potential of the person concerned and the development of telecommunications technology for the MICE industry.

Article Details

How to Cite
Chunkajorn , P. . ., Leelhasuwan, P. ., & Thongaon, S. . . (2020). Strategies for Creating Thailand as a Destination for the MICE Industry. Dusit Thani College Journal, 12(3), 629–640. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/240993
Issue
Vol. 12 No. 3 (2018): Dusit Thani College Journal Vol.12 No.3 September-December 2018
Section
Academic Article

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References

1. Puri Chunkajorn. (2017). The Potential for Thailand to be MICE. The 5th National Conference. Ubonratchathani: Ubon Ratchathani Rajabhat University.
2. Supawan Teerarat. (2015). Interview with MICE Industry Executives. Retrieved from
https://www.businesseventsthailand.com/fileadmin/user_upload/documents/annual-
reports/TCEB_Annual_Report_2012.pdf.
3. Thailand Conference D-MICE. (2016). Retrieved from http://www.meetinginthailand.com/
4. Thailand’s MICE Industry Report. (2015). Retrieved from www.tceb.or.th/why-thailand/mice-capabilities/mice.../mice-industry-reports/.
5. The Travel & Tourism Competitiveness Index. (2015). Retrieved from
http://www3.weforum.org/docs/TT15/WEF_Global_Travel&Tourism_Report_2015.pdf.
6. Wimon Pankong. (2016). Develop the potential of the Thai MICE industry. Retrieved from http://www.posttoday.com/biz/aec/column/418422.