Product Development of Cordial from Karonda Fruit for Health
Main Article Content
Abstract
The objectives of this research were to develop a recipe of cordial from karonda fruit for health and to study customer satisfaction towards the product of cordial from karonda fruit for health. An experimental and quantitative research approach was employed. The study was divided into 3 experimental phases. In Phase 1, the study focused on the quantities of cordial from karonda fruit at 5 levels of production: 100 grams, 150 grams, 200 grams, 250 grams, and 300 grams. Through the evaluation by 10 experts, it was found that cordial from karonda fruit with quantities of 200 grams, 250 grams, and 300 grams received the highest overall likability scores. Therefore, these three recipes were chosen to gather satisfaction. In Phase 2, the cordial from karonda fruit recipes with quantities of 3, 4, and 5 were selected for data collection, using a questionnaire survey from 160 customers in Pattaya, Chonburi Province. The sample group was selected by using a convenience sampling method. The sensory quality was evaluated using a 9-Point Hedonic Scale for liking. In Phase 3, to analyze the data, mean percentage, standard deviation was carried out. The research findings indicated that customers rated the highest satisfaction for the cordial from karonda fruit for health with recipe number 5, which contained 300 grams of karonda fruit, 300 milliliters of clean water, and 40 milliliters of sweetened lemongrass syrup. The second highest rated recipe is number 4, which contained 250 grams of karonda fruit, 300 milliliters of clean water, and 40 milliliters of sweetened lemongrass syrup. The third highest rated recipe is number 3, which contained 200 grams of karonda fruit, 300 milliliters of clean water, and 40 milliliters of sweetened lemongrass syrup. When considering individual aspects, customers showed the highest satisfaction in terms of taste, followed by color and aroma, all at a neutral to moderate liking level. The research results can be used to further develop new beverage products and create added value for agricultural product.
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