The product development of One Tumbon One Product (OTOP) with Thailand 4.0 policy, Phetchaburi province

Abstract

       This research aimed to study (1) level of product development of One tumbon one product (OTOP) with Thailand 4.0 policy, Phetchaburi province (2) level factors of product development of One tumbon one product (OTOP) with Thailand 4.0 policy, Phetchaburi province (3) factors of product development causal relationships with product development of One tumbon one product (OTOP) with Thailand 4.0 policy, Phetchaburi province. The samples were consisted of 122 Tambon OTOP Operators (OTOP) from 8 districts in Phetchaburi province. Descriptive Statistics were percentage, mean, S.D. Inferential Statistics were chi-square test and multiple regression analysis.

       The results of the research could be conclude that; (1) Most of respondents were female, aged 41-50 years old. Finished high school / vocational school and earn more than 25,000 baht per month. (2) there was at high level on the product development of One Tumbon One Product (OTOP) with Thailand 4.0 policy, Phetchaburi province The rage over the product development of One Tumbon One Product (OTOP) were new OTOP product development, product standards development, packaging development, and product processing development. 3) there was at high level on factors of product development of One tumbon one product (OTOP) with Thailand 4.0 policy, Phetchaburi province. The rage over factors of product were creative, technology, government support and innovation and factors of product were in causal relationships with product development of One tumbon one product (OTOP) with Thailand 4.0 policy, Phetchaburi province at 0.001 level of significant.These factors of product could be innovative, technology, creative and government support.
4) Personal factors were not related to product development of One tumbon one product (OTOP) with Thailand 4.0 policy, Phetchaburi province on the other hand, it was found that age were correlated with the product development of One tumbon one product (OTOP) with Thailand 4.0 policy, Phetchaburi province at new OTOP product development at 0.05 level of significant and age were correlated with the product development of One tumbon one product (OTOP) with Thailand 4.0 policy, Phetchaburi province at product processing development at 0.01 level of significant