Situation and Demand for Digital Technology in Electronic Commerce for Community Enterprise Product Distribution Nonthaburi Province

Abstract

               The purposes of this study were to investigate the situation and demand for digital technology in the electronic commerce for community enterprise products distribution Nonthaburi Province and to compare the demand for digital technology in electronic commerce for the distribution of community enterprise products, classified by the operation of community enterprise. The samples of this study was consisted of 230 entrepreneur.  The research instruments were questionnaire form and interview form. The statistics used for data analysis were mean, standard deviation, t- test and ANOVA.
               The results of the research found that the most of entrepreneurs’ products were appliances, accessories, leather goods, wickerwork and souvenirs.  The level in education of the most entrepreneurs was lower secondary education or equivalent.  The operating period of time was between 5 - 10 years. The initial registered capital which was between 100,001 - 150,000 baht. The funding sources in enterprises establishment was from members’ fundraising from 230 people. The entrepreneurs accepted the use of digital technology at a high level, namely Digital technology can be used to do business quickly and easily and there was a high demand for digital technology in electronic commerce, including store front, back-of-store, ordering system and security system.  In addition, when comparing the demand for digital technology in electronic commerce for the distribution of community enterprise products. Classified by operating situation, found that there was no significant difference.