Wisdom Development to Enhance Metaverse Avatar Strategy for Promoting Thai Film and Video Industry

Authors

  • Shayut Pavapanunkul College of Politics and Government, Suan Sunandha Rajabhat University
  • Vilasinee Jintalikhitdee College of Politics and Government, Suan Sunandha Rajabhat University

Keywords:

Wisdom development, Metaverse avatar, Now digital structure of metaverse

Abstract

The objectives of this research were: 1) wisdom development to enhance metaverse avatar strategy for promoting Thai film and video industry 2) to drawing the proposal of apply the knowledge of the research results to lay the foundation to create a strategic model for the metaverse avatar strategy for promoting the Thai film and video industry. It was qualitative research of the future research by using the grounded theory Delphi technique for the results gathered from 18 key informants with three experts’ groups from the National Federation of Motion Pictures and contents Association (MPC) film directors, and related experts.

The results of this research were: to be pursed with foundation laying knowledge that can be used to create a model consisted of foundation laying of understanding, access and way to ensure the development of wisdom development to enhance metaverse avatar strategy for promoting Thai film and video industry. In particular, the use of metaverse avatars such as simulating a virtual Muay Thai fighting arena and using opponents from real movie to sell tourists who like Muay Thai of Thai culture, which this research creates a Muay Thai project connecting the world as a suggestion as soft power to promote sports tourism in Thailand.

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Published

2024-12-03

How to Cite

Pavapanunkul, S., & Jintalikhitdee, V. (2024). Wisdom Development to Enhance Metaverse Avatar Strategy for Promoting Thai Film and Video Industry. Academic Journal of MBU Lanna, 13(2), 10–21. retrieved from https://so01.tci-thaijo.org/index.php/mbulncjournal/article/view/274053

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