Model of Effective Public Service Innovative Development of Bangkok Metropolitan Authority in the Digital Age

Authors

  • Verapat Phanhan Faculty of Business and Public Administration, Western University

Keywords:

Innovation development model, Digital age, Public services, Bangkok

Abstract

The objective of this research was to study factors affecting the development of public service innovation in Bangkok. and suggest a model for developing innovations in public administration in Bangkok that are efficient in the digital age. This research is quantitative research, collecting data from 600 people using public service in Bangkok using a simple random sampling method. Data were analyzed using descriptive and reference statistics. and prove the hypothesis with SEM multiple regression analysis.

The results of this research found that: Factors affecting the development of innovative public services in Bangkok include Organizational Innovation (OI), Innovative Capabilities (IC) and Service Innovation (SI) affect the effective innovation development of public services in Bangkok in the digital age.

References

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Published

2024-06-28

How to Cite

Phanhan, V. (2024). Model of Effective Public Service Innovative Development of Bangkok Metropolitan Authority in the Digital Age. Academic Journal of MBU Lanna, 13(1), 94–105. retrieved from https://so01.tci-thaijo.org/index.php/mbulncjournal/article/view/270969

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