Activity Arrangement Approach to Enhance Cultural Tourism with the Style of Performing Arts Case Study: World Muay Thai Master Worship, Phra Nakhon Si Ayutthaya Province

Abstract

Abstract

   This academic article was written to study the style of cultural tourism promotion activity in Phra Nakhon Si Ayutthaya Province through a Thai martial art activity that has been generally recognized, i.e., Thai boxing. The data was studied by using structural interview and digital media.   

The activity was held in the form of a tourism promotion activity by the Tourism Authority of Thailand in order to build reorganization on Thailand under the concept of Amazing Thailand with Festivities as one activity of the concept. The style of tourism activity was called “World Wai Kru Muay Thai Ceremony” focusing on holding a tourism activity along with the style of performing arts presenting Thai identity and a unique way of life of Thai people. This activity was under the cooperation with Phra Nakhon Si Ayutthaya Province and Association of Thai Martial Art and it has been held for 15 consecutive years (in 2019). The activity was held on the 17^th of March every year which is considered as a Thai Boxing Day. This activity was joined by many foreign tourists from 57 countries. “World Wai Kru Muay Thai Ceremony” also won Gold Award in 2011 in the cultural field of PATA Gold Award 2011 held by the Pacific Asia Travel Association (PATA) at the People’s Republic of China.