Development of a business administration model based on the creative economy concept for the plastic lines weaving bag occupational group, Phanom Sarakham District, Chachoengsao Province

Abstract

The purposes of this research were to: 1) study the factors affecting business administration of the plastic lines weaving bag occupational group, Phanom Sarakham district, Chachoengsao province, 2) develop a business administration model based on the creative economy concept, and 3) evaluate the business administration model based on the creative economy concept. The samples used for both qualitative and quantitative researches were 133 members of the plastic lines weaving bag occupational group, Phanom Sarakham district, Chachoengsao province. The structured interviewing was used as instrument for collecting the qualitative data  which were then analyzed by means of content analysis. On the other hand, the questionnaire was used as instrument for collecting the quantitative data that were statistically analyzed by percentage, mean, standard deviation, and multiple regression analysis. The results were as following: 1) The factors that affecting business administration of the plastic lines weaving  bag occupational group, Phanom Sarakham district, Chachoengsao province, were (1.1) uniqueness of the design, (1.2) technology, (1.3) production process, (1.4) product creativity, and (1.5) tourism; 2) the business administration model based on the creative economy concept was comprised of 3 factors, including  (2.1) management, (2.2) production, and (2.3) marketing, and this model focused on the human resource management, uniqueness of the products, utilization of local materials, application of the local wisdom and culture in production, market demands, technology, pricing, and public relations; and 3) The model was evaluated by a number of experts, who unanimously agreed that the model was appropriate and could be applied by many other occupational groups in similar contexts.