Evaluation of the Competitive Capability and the Factors Affecting Competitive Capability: Case Study of Sattahip Commercial Port

Abstract

This research aimed to evaluate the current competitive capability of Sattahip Commercial Port and to study the factors that affecting its competitive capability. The research subjects were 137 service providers and port users. The instrument was five-scale questionnaire. Data were analyzed for percentage, mean, standard deviation and stepwise-multiple regression. The results showed that the highest rating score of the evaluation of the competitive capability of Sattahip Commercial Port was found in “the determination on port selection” ( = 3.61, S.D. = 0.62)  which was considered as high level, especially for the aspect of “the appropriateness of the port location” that indicated the advantage of Sattahip Commercial Port location. However, the lowest score  was found in the “reliability” ( = 3.42, S.D. = 0.51) which was considered as moderate level. Evaluation of the factors affecting the competitive capability of Sattahip Commercial Port by using multiple regression analysis showed that there were two independent variables, including “port infrastructure” and “information technology and communication” that could significantly influence the competitive capability of Sattahip Commercial Port (p < 0.01, F = 33.640). These two factors could also predict the competitive capability of Sattahip Commercial Port at 32.40%. The predicted raw score equation of the competitive capability of Sattahip Commercial Port was Y = 1.178 + 0.383*(port infrastructure) + 0.291*(information technology and communication). The predicted standard score equation was Z = 0.329*(port infrastructure) + 0.290*( information technology and communication).