Sewed bags made of the water repellent cloth: Sesbania flower pattern -

Abstract

The purposes of this research were to study of the water repellent cloth of the Sesbania flower pattern cloth and to compare the consumers’ satisfaction. The instruments of this research were sketches of 10 bags, structures of 5 bags, models of 3 handbags and consumers’ satisfaction questionnaire. The samples of this research were 3 specialists in the costume design and product and 420 people in Phranakhon Si Ayutthaya. The data was analyzed by using frequency, percentage, average, standard deviation and F-Test.

            The results were as follows: most of the consumers were females, aged between 12-25 years, hold bachelor’s degree, lower income of 10,000 baht; most of them did not know the water repellent cloth but thought that it can be used in daily life. The products that consumers use were bags, note book covers, and lamps.

            The water repellent test was in ISO 4.67 (seamless wet and non-condensation). The consumers’ satisfaction was at the highest level (round cylinder). Buying decision depended on patterns, designs, and function respectively. The prices of the Sesbania flower pattern cloth bags were between 201-400 baht.