EQ: Transformational Leadership Affecting the Effectiveness of Total Quality Management Leading to Culture of Quality in Higher Education Institutions

Abstract

This article is compiled with the purpose of explaining the importance of emotional intelligence and the transformational leadership affecting the effectiveness of total quality management leading to a culture of quality in higher education institutions in order to have a good image in quality educational management, good services and working happily in highly competitive environment in the midst of a crisis of abandoned classroom and educational directions of higher education according to learning environments in the 21st century. Administrators and personnel at all levels must give importance and build confidence to the society to meet the needs of students and digital labour market transformation.