The Productivity and Innovation Improvement of the Electronic Component Manufacturing in Thailand

Abstract

The electronic industry consisted of various products which were continuous production processes and linked to other productions. Electronic products were classified into 3 groups based on production linkage 1) upstream industry, the production stage of raw materials; 2) midstream industry, including electronic component production; and 3) downstream industry, including electronic products, and finished electrical appliances. The electronic industry in Thailand was classified as a production for export to other countries. It performed the potential to compete in the global market due to the productivity of Thai workers being high compared to wages. In Thailand, there were various supporting industries apart from the electronic industry. This article aimed to present knowledge and understanding related to the strategic formulation, especially the readiness in creating an innovation. It was the strategy which could deliver the business success with a practically competitive advantage, both production technology and operation. According to the traditionally transformed business, the organization should develop and strengthen its competitiveness in marketing, transforming organizational culture, production and products, business growth, and stability. Therefore, the competitive advantage raised from the effective and efficient operation. Besides, the most business needs were adapting the innovation and technology to encounter customers' needs and bringing creativity to differentiate connection with increasing productivity, reducing costs, and overcoming competitive opportunities.