Omni-channel Marketing Strategy in Libraries in the Digital Age
Keywords:
Omnichannel, Marketing, Marketing strategy, Library servicesAbstract
Present digital age The library has developed and improved many different channels. In the past, libraries were not just buildings that provided information resources. Libraries have developed more diverse channels. According to the changes in technology Regardless of whether it is an online platform library application and various social media From having a variety of channels Therefore, a strategy was born to integrate every channel. (Omni-channel), which is a marketing concept that integrates all communication channels and provides seamless, efficient service. Including creating and providing a consistent and smooth experience across all communication channels and providing services to users. Answers to your needs Increased satisfaction and create a good experience for users of the service This academic article therefore has collected meanings, differences, and examples of business sectors that have adopted the concept of integrating all channels. Along with mentioning the integration of all channels in the context of library services. and examples of library services that provide services according to the concept of smooth and seamless integration of all channels.
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