Design and develop a public relations service channel via the line application for student information services at the college of social communication innovation

Abstract

This research aimed to 1) Study and understand how students receive information services, and 2) Design and develop public relations communication through the LINE Official Account for student information services at the College of Social Communication Innovation. The sample group consisted of 313 undergraduate students from the college. Data were collected using a questionnaire. The research findings were divided into four key areas: 1) Demographic Information: Most respondents were female, second-year students majoring in Communication for Tourism. The most used communication channel was the LINE Official Account: PR COSCI.SWU, with academic and extracurricular news being the most frequently accessed content. 2) Behavior in Using the LINE Official Account for Student Services: Most respondents had previously used the official account. Preferred types of posts included those with visually appealing images and regular updates. The most sought-after type of information was official announcements from the college, And what type of news do they want to know the most? such as registration and academic schedules. 3) Opinions on Communication via LINE Official Account: Overall, respondents rated the communication through the official account as high, with an average score of 4.19. 4) Development of Public Relations Design: he design featured a Rich Menu with categorized service sections, visual illustrations, brand-aligned color schemes, and clickable buttons or external links to improve usability.