THE ANALYSIS OF INFLUENCE FACTORS ON INTERNET + IN RURAL TOURISM CONSUMPTION IN GUIZHOU
Article Sidebar
Main Article Content
Abstract
Through literature, mathematical statistics, logical analysis and comprehensive operation
marketing and economics research methods, the research conducted a network survey of rural tourism
resources in Guizhou. From the perspective of “Internet plus” development, analysis of the development
of the elements of the current tourism market and expand the dimensions, and evaluate the basic conditions
for the development of the rural tourism market in Guizhou Province, and puts forward the development
strategy of Guizhou rural tourism resources, network marketing mode. To create “Internet plus” under
the background of rural tourism, rural tourism project in Guizhou Province set up the brand image, expand
the network consumption potential tourist groups, expanding and restructuring to support tourism market
resources, provide reference for related research.
Article Details
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: [email protected]
References
Li, J. L., Zhang, J., Ma, W. & Han, Z. Y. (2016). The development of O2O integration in rural tourism under the “Internet +” era and its countermeasures. E-Business Journal, (10), 4-5. [in Chinese]
Li, L. (2017). The new mode of rural tourism information dissemination under the tourism micro-blogging + internet background. Agricultural economy, (3), 139-140. [in Chinese]
Liu, Y., Zhang, W. Y., Qin, J. J. & Cao, H. X. (2017). Analysis and Prospect of “Internet +” Agricultural E-commerce Development. Jiangsu Agricultural Sciences, 21, 330-333. [in Chinese]
Luo, C. Y. (2017). The Transformation and Development of Agricultural Tourism Economy under the Strategy of “Tourism and Enriching the People”. Jiangsu Agricultural Sciences, 21, 333-336. [in Chinese]
Luo, G. H. (2016). Research on the Development and Upgrading of Cultural and Creative Rural Tourism Industry under the Background of “Internet Plus”: Taking Guizhou Province as an Example. Chinese Journal of Agricultural Resources and Regional Planning, 37(11), 231-236. [in Chinese]
Wang, H., Xu, Y., Zhu, Y. L. & Yang, L. X. (2017). Make Full Use of “Internet Plus” to Develop Wisdom Rural Tourism-The Development Path of Anhui Rural Tourism. Agriculture of Jilin: First half month, (10), 48-49. [in Chinese]
Zhao, G. Q., Zhang, P. & Zhang, M. X. (2017). Analysis and Suggestions on the Development of Rural Tourism Development and Promoting the Increase of Employment and Poverty Alleviation:A Case Study of Rural Tourism and Leisure Agriculture Development Project of Fengdui Town, Ledu District, Haidong City. Modern Agricultural Science and Technology, 21, 167. [in Chinese]
Zhou, M. J. & Cheng, C. (2017). Application and Development of Leisure Sightseeing Agriculture Experience Marketing Model: A Case Study of Fuping County, Baoding City. Agriculture of Henan, (05), 4-5. [in Chinese]
Zou, L. (2016). Research on the Marketing Strategies of Rural Tourism in Sanshenghua Township from the Perspective of Internet +. Travel Overview (second half), 9, 091. [in Chinese]