THE ANALYSIS OF INFLUENCE FACTORS ON INTERNET + IN RURAL TOURISM CONSUMPTION IN GUIZHOU
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Abstract
Through literature, mathematical statistics, logical analysis and comprehensive operation
marketing and economics research methods, the research conducted a network survey of rural tourism
resources in Guizhou. From the perspective of “Internet plus” development, analysis of the development
of the elements of the current tourism market and expand the dimensions, and evaluate the basic conditions
for the development of the rural tourism market in Guizhou Province, and puts forward the development
strategy of Guizhou rural tourism resources, network marketing mode. To create “Internet plus” under
the background of rural tourism, rural tourism project in Guizhou Province set up the brand image, expand
the network consumption potential tourist groups, expanding and restructuring to support tourism market
resources, provide reference for related research.
Article Details
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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