“互联网+”对贵州乡村旅游消费影响因素的分析
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已出版:
6月 30, 2018
关键词:
贵州 乡村旅游 影响因素 资源开发
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摘要
研究通过文献资料法、 数理统计分析法、 逻辑分析法， 综合运营市场营销学与经济学研
究方法， 针对贵州乡村旅游资源进行了网络调查研究。 从 “互联网+” 的发展角度， 分析了当前
旅游市场的开发要素与拓展维度， 进而评估了当前贵州省乡村旅游市场的开发基础条件， 同时提
出贵州省乡村旅游资源网络化市场营销的发展策略。 旨在打造 “互联网+” 背景下的乡村旅游项
目， 树立贵州省乡村旅游项目的品牌形象， 拓展网络消费的潜在旅游消费群体， 支持旅游市场资
源的不断扩充与结构调整， 为相关研究提供借鉴
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Zhang, L., & Peng, Z. (2018). “互联网+”对贵州乡村旅游消费影响因素的分析. 社会科学与管理, 2(1), 67–81. 取读于 从 https://so01.tci-thaijo.org/index.php/CJSSM/article/view/178766
栏目
研究型文章
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
参考
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Li, J. L., Zhang, J., Ma, W. & Han, Z. Y. (2016). The development of O2O integration in rural tourism under the “Internet +” era and its countermeasures. E-Business Journal, (10), 4-5. [in Chinese]
Li, L. (2017). The new mode of rural tourism information dissemination under the tourism micro-blogging + internet background. Agricultural economy, (3), 139-140. [in Chinese]
Liu, Y., Zhang, W. Y., Qin, J. J. & Cao, H. X. (2017). Analysis and Prospect of “Internet +” Agricultural E-commerce Development. Jiangsu Agricultural Sciences, 21, 330-333. [in Chinese]
Luo, C. Y. (2017). The Transformation and Development of Agricultural Tourism Economy under the Strategy of “Tourism and Enriching the People”. Jiangsu Agricultural Sciences, 21, 333-336. [in Chinese]
Luo, G. H. (2016). Research on the Development and Upgrading of Cultural and Creative Rural Tourism Industry under the Background of “Internet Plus”: Taking Guizhou Province as an Example. Chinese Journal of Agricultural Resources and Regional Planning, 37(11), 231-236. [in Chinese]
Wang, H., Xu, Y., Zhu, Y. L. & Yang, L. X. (2017). Make Full Use of “Internet Plus” to Develop Wisdom Rural Tourism-The Development Path of Anhui Rural Tourism. Agriculture of Jilin: First half month, (10), 48-49. [in Chinese]
Zhao, G. Q., Zhang, P. & Zhang, M. X. (2017). Analysis and Suggestions on the Development of Rural Tourism Development and Promoting the Increase of Employment and Poverty Alleviation:A Case Study of Rural Tourism and Leisure Agriculture Development Project of Fengdui Town, Ledu District, Haidong City. Modern Agricultural Science and Technology, 21, 167. [in Chinese]
Zhou, M. J. & Cheng, C. (2017). Application and Development of Leisure Sightseeing Agriculture Experience Marketing Model: A Case Study of Fuping County, Baoding City. Agriculture of Henan, (05), 4-5. [in Chinese]
Zou, L. (2016). Research on the Marketing Strategies of Rural Tourism in Sanshenghua Township from the Perspective of Internet +. Travel Overview (second half), 9, 091. [in Chinese]
Li, J. L., Zhang, J., Ma, W. & Han, Z. Y. (2016). The development of O2O integration in rural tourism under the “Internet +” era and its countermeasures. E-Business Journal, (10), 4-5. [in Chinese]
Li, L. (2017). The new mode of rural tourism information dissemination under the tourism micro-blogging + internet background. Agricultural economy, (3), 139-140. [in Chinese]
Liu, Y., Zhang, W. Y., Qin, J. J. & Cao, H. X. (2017). Analysis and Prospect of “Internet +” Agricultural E-commerce Development. Jiangsu Agricultural Sciences, 21, 330-333. [in Chinese]
Luo, C. Y. (2017). The Transformation and Development of Agricultural Tourism Economy under the Strategy of “Tourism and Enriching the People”. Jiangsu Agricultural Sciences, 21, 333-336. [in Chinese]
Luo, G. H. (2016). Research on the Development and Upgrading of Cultural and Creative Rural Tourism Industry under the Background of “Internet Plus”: Taking Guizhou Province as an Example. Chinese Journal of Agricultural Resources and Regional Planning, 37(11), 231-236. [in Chinese]
Wang, H., Xu, Y., Zhu, Y. L. & Yang, L. X. (2017). Make Full Use of “Internet Plus” to Develop Wisdom Rural Tourism-The Development Path of Anhui Rural Tourism. Agriculture of Jilin: First half month, (10), 48-49. [in Chinese]
Zhao, G. Q., Zhang, P. & Zhang, M. X. (2017). Analysis and Suggestions on the Development of Rural Tourism Development and Promoting the Increase of Employment and Poverty Alleviation:A Case Study of Rural Tourism and Leisure Agriculture Development Project of Fengdui Town, Ledu District, Haidong City. Modern Agricultural Science and Technology, 21, 167. [in Chinese]
Zhou, M. J. & Cheng, C. (2017). Application and Development of Leisure Sightseeing Agriculture Experience Marketing Model: A Case Study of Fuping County, Baoding City. Agriculture of Henan, (05), 4-5. [in Chinese]
Zou, L. (2016). Research on the Marketing Strategies of Rural Tourism in Sanshenghua Township from the Perspective of Internet +. Travel Overview (second half), 9, 091. [in Chinese]
