THE STUDY OF CHINESE LANGUAGE SERVICE: A CASE STUDY OF TERMINAL 21 SHOPPING MALL

Main Article Content

Wichita Chotchaipattarapong

Abstract

The purposes of this research are to investigate the use of Chinese in the shopping mall at
Terminal 21, understand the problems in communication between Chinese tourists and employees, Study
the needs of Chinese language for Chinese tourist service in shopping mall. And therefore to provide
suggestions and solution for future improvement.
The results of the questionnaire survey are as follows: 1. Eighty percent of salesperson cannot
communicate in Chinese with Chinese tourists, while twenty percent of salesperson can communicate in
Chinese with Chinese tourists, but not fluent. The reason is that they did not learn Chinese. 2. There are
little Chinese signages in the shopping mall.3. Chinese voice reminders 4. In social media such as
Facebook or Instagram, the site also has not Chinese information. So, Chinese tourists cannot receive that
information about mall activities and promotion.
The solve the problems there should be Chinese training for the salesperson to provide salesperson
with basic Chinese knowledge, so salespeople can communicate with tourist in Chinese.

Downloads

Download data is not yet available.

Article Details

How to Cite
Chotchaipattarapong, W. (2018). THE STUDY OF CHINESE LANGUAGE SERVICE: A CASE STUDY OF TERMINAL 21 SHOPPING MALL. Chinese Journal of Social Science and Management, 2(2), 107-123. Retrieved from https://so01.tci-thaijo.org/index.php/CJSSM/article/view/178871
Section
Research Articles

References

Weina, Z. (2016). Causes and positive and negative impacts of tourism development in Thailand. Retrieved May 1, 2016, from https://www.caexpo.com/ [In Chinese]

Phuket Real Estate. (2017). The number of tourists to Thailand in 2017 is another record!. Retrieved February 1, 2017, from https://www.ithaihome.com/Home/article_id_226.html

Ministry of Tourism and Sports. (2015). December 2015 Review of the situation of tourists. Retrieved January 31, 2016, from https://www.m-society.go.th/article_attach/16037/19110.pdf

Cheng, S. (2018). China’s Outbound Tourism Development Annual Report 2018 was released in Beijing. June 27, 2018. From https://cn.chinadaily.com.cn/ [In Chinese]

Business Office of the Consulate-General in Chiang Mai. (2017). Thailand has determined that the total tourism revenue target for 2017 is 2.77 trillion baht. Retrieved January 6, 2017, from https://www.mofcom.gov.cn/ [In Chinese]

Feng, L. (2015). Analysis of the application of Chinese language service in medical tourism in Thailand – taking the medical services of private hospitals in Thailand as an example. Master’s thesis, Huachiew Chalermprakiet University. [In Chinese]

Baoyu, N. (2015). SWOT analysis of tourism development in Thailand. Master’s thesis, Guangxi Normal University. [In Chinese]

Wang, B. (2015).Research on Business Chinese in Developing Thai Tourism. Master’s thesis, Huachiew Chalermprakiet University. [In Chinese]

Zhang, Y. (2015). Analysis of the Chinese Proficiency of the Staff of Four Star Hotels in Phuket. Master’s thesis, Huachiew Chalermprakiet University. [In Chinese]

Chen, R. (2015). Research on Chinese Application of Thai AirAsia E-commerce. Master’s thesis, Huachiew Chalermprakiet University. [In Chinese]