THE STUDY OF CHINESE LANGUAGE SERVICE: A CASE STUDY OF TERMINAL 21 SHOPPING MALL
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Abstract
The purposes of this research are to investigate the use of Chinese in the shopping mall at
Terminal 21, understand the problems in communication between Chinese tourists and employees, Study
the needs of Chinese language for Chinese tourist service in shopping mall. And therefore to provide
suggestions and solution for future improvement.
The results of the questionnaire survey are as follows: 1. Eighty percent of salesperson cannot
communicate in Chinese with Chinese tourists, while twenty percent of salesperson can communicate in
Chinese with Chinese tourists, but not fluent. The reason is that they did not learn Chinese. 2. There are
little Chinese signages in the shopping mall.3. Chinese voice reminders 4. In social media such as
Facebook or Instagram, the site also has not Chinese information. So, Chinese tourists cannot receive that
information about mall activities and promotion.
The solve the problems there should be Chinese training for the salesperson to provide salesperson
with basic Chinese knowledge, so salespeople can communicate with tourist in Chinese.
Article Details
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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