Main Article Content
As an important social organization, enterprises should pay attention to what kind of influence they will have on employees by strengthening fair and reasonable social gender awareness. This paper constructs the relationship model of social gender awareness, organizational identity and employee work performance, and discusses the moderating effect of corporate cultural strength on organizational identity and employee work performance. It is found that the gender awareness and equality of employees have a significant positive effect on their work performance. Organizational identity plays a part of mediating role between social gender awareness and employee’s work performance. The strength of corporate culture positively moderates the relationship between organizational identity and employee performance. The research conclusions of this paper can not only reveal the gender consciousness as an influencing factor of employee work performance, but also provide a new thinking path for enterprise managers to improve the overall performance of enterprises, and also provide new evidence support and practical inspiration for guiding enterprises to better fulfill their social responsibilities.
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