THE INFLUENCE OF ENTREPRENEURIAL ATMOSPHERE ON ENTREPRENEURIAL SELF-EFFICACY OF CHINESE COLLEGE STUDENTS WITH ENTREPRENEURIAL LEARNING AS INTERMEDIARY
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Abstract
Under the influence of the atmosphere of “mass entrepreneurship and innovation”in China, entrepreneurship education in Chinese colleges and universities continues to advance. As potential entrepreneurs, the failure rate of college students is high, and their lack of entrepreneurial self-efficacy is a key factor. Based on the theory of self-efficacy, this paper combed the entrepreneurial self-efficacy of college students and its influencing factors. From the entrepreneurship atmosphere at colleges and universities, entrepreneurship and entrepreneurial self-efficacy in three aspects, more than four hundred undergraduate students at 10 eastern and western colleges and universities in China underwent a questionnaire survey analysis through quantitative analysis. The aim was to clarify the relationship between entrepreneurial atmosphere influences on students’ entrepreneurial self-efficacy. It explored formal outside-the-classroom“teaching”as a way to identify to what extent the students’“learning”could enhance their entrepreneurialself-efficacy. The study found that the entrepreneurial atmosphere at colleges and universities had a significantly positive impact on students’ entrepreneurial self-efficacy. Entrepreneurial learning played a partial mediating role between the entrepreneurial atmosphere and entrepreneurial self-efficacy. The overall perception of the entrepreneurial atmosphere at colleges and universities among the students could affect their entrepreneurial learning and the improvement of entrepreneurial self-efficacy. Entrepreneurial self-efficacy involves entrepreneurs in a business situation who are faced with various risks and uncertainty but have confidence in the development of entrepreneurial activities. It plays an important role in the process of business-pioneering education at colleges and universities. More outlooks for a multi-level entrepreneurial atmosphere should be built to motivate students through a variety of entrepreneurial learning, which will promote the growth of entrepreneurial self-efficacy.
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