DEVELOPING CHINESE TEXTBOOK ON HOSPITALITY FOR CHINESE MAJOR COLLEGE STUDENTS—A CASE STUDY OF RAJAMANGALA UNIVERSITY OF TECHNOLOGY RATTANAKOSIN, THAILAND
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Abstract
This paper aims to guide the design of Chinese for Hospitality textbook based on the learner needs. A total of 143 Thai colleague students with Chinese Major participated the questionnaire and interview on their learning needs. SPSS 26.0 was used for statistical data analysis. The need for daily verbal conversation and communication was ranked the highest, followed by communication on the knowledge and culture related to the hotels. The need for formal descriptive writing was ranked the lowest. ANAVA analysis showed that the learner’s background, including their Chinese levels, years
of Chinese learning, and their experience in Hospitality industry, does not significantly impact their learning needs for Hospitality Chinese. Under the general guideline for designing Chinese textbook for Hospitality, the following suggestions on the text book contents are proposed to serve learner needs studied in the study: 1) Focus on daily verbal conversation and communication to cultivate colleague student’s ability on listening and speaking Chinese and communication skills. 2) Supplemented with knowledge and culture expression and descriptive writing training to develop the learners’ overall Chinese ability.
3) Develop learner-centered localized textbook. 4) Serve the professional serve need and integrate with revolution in front-line Hospitality industry.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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