THE EXPLORATION OF RURAL INDUSTRY’S HIGH QUALITY DEVELOPMENT PATH FROM THE PERSPECTIVE OF EXPERIENCE ECONOMY —TAKE FUZHOU AS AN EXAMPLE
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Abstract
In the context of economic development, experience has followed the service economy as the mainstream of contemporary consumer consciousness. Therefore, it is expected to contribute to the high-quality development of rural industries if the business form is stimulated by the experience demand. This paper explored Fuzhou’s industrial planning through the experience economy viewpoint and found that some defciencies remained, such as incomplete industrial clusters, idle industrial resources, low level of resource utilization, few characteristic experience projects, and low service quality. Therefore, it is necessary to expand the advantages of resources, refne the design experience project, highlight the exclusive and unique, improve the quality of service, and then combine the unique natural and cultural characteristics of Fuzhou to carry out the project innovation of entertainment, aesthetic, education, escape from reality and other experience needs. Guiding consumers from passive participation to active integration, and making the consumption attribute high-end to accelerate the development process for the experience economy in Fuzhou would also be benefcial. Finally, it is suggested to rely on the lead of the government through fnancial support to accelerate industry expansion and incrementally achieve the goal of high-quality development in Fuzhou.
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