从体验经济视角探索乡村产业高质量发展的路径——以福州为例
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摘要
从经济发展的脉络来看，“体验”隐隐然已经继服务型经济成为当代消费意识的主流。因此若从引动“体验需求”来创新业态，或将有望为乡村产业的高质量发展做出贡献。本文透过体验经济视角探索福州乡村的产业创新路径，发现福州仍然存在产业集群效益不完善，产业资源闲置及运用的层次浅、特色体验项目少，以及服务质量低等问题。因此扩大资源的优势，精致化设计体验项目，突显专属与独有并提高服务质量。同时结合福州独有的自然、人文特色，进行娱乐、审美、教育、逃避现实等体验需求的项目创新。引导消费者从被动参与转为主动融入 进而将消费属性导向高端，加速体验经济在有福之州的发展进程，再依托政府主导集点连线成面，并透过金融扶持协力产业拓展，加速、增量达成福州乡村高质量发展的目标。
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Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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