THE IMPROVING STRATEGY FOR SELF-DIRECTED LEARNING ABILITY OF MARKETING STUDENTS IN BIG DATA AND WE-MEDIA ERA
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Abstract
Self-directed learning is one of the important ideas in the exploration of teaching reform in colleges in China. Big data and we-media era has given birth to an information and data platform of a larger capacity, which provides students with more resources for self directed learning. The vigorous development of we-media provides students majoring in marketing with diversifed opportunities for interaction, sharing and learning. However, from the current situation of self-directed learning among college students, the improvement and transformation of students’ self-directed learning abilities have not kept up with the pace of the era of big data and we-media. Therefore, under the background of the era of big data and we-media, this paper focused on the marketing major and suggested improvement measures to develop the cultivation of autonomous learning ability among college students from the three levels of students, teachers and schools. It includes improving students’ self-directed learning awareness, reforming the traditional classroom teaching mode, and building an self-directed learning resource platform, which provides ideas and direction for improving the self-directed learning ability of marketing students.
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