大数据自媒体时代下市场营销专业学生自主学习能力提升策略研究
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摘要
自主学习是目前中国高校在教学改革探索中所推行的重要理念之一。大数据时代催生了更大容量的信息数据平台，为学生提供了更多自主学习的资源，自媒体的蓬勃发展为市场营销专业学生提供了多样化的互动、分享和学习的机会。但从目前高校学生自主学习情况来看，学生自主学习能力的提升和转变仍然没有跟上大数据自媒体时代的步伐。因此本文在大数据自媒体时代背景下，着眼于市场营销专业，从学生、教师和学校三个层面分别就提升学生自主学习意识，改革传统课堂教学模式，搭建自主学习资源平台等对提升大学生自主学习能力的培养提出改进措施，为提升市场营销专业学生自主学习能力提供了一种思路和方向。
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Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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