互动导向战略对企业绩效的影响：渐进式创新的中介作用 与技术波动的调节作用
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摘要
互动导向战略已成为企业获得长期竞争优势的重要选择。本研究选取了广东、山东这两个省 224 份样本数据，对互动导向、技术波动、渐进式创新、顾客基础的盈利绩效之间的关系进行了实证检验。结果显示：互动导向对顾客基础的盈利绩效有显著正向影响；互动导向对渐进式创新有显著正向影响；渐进式创新对以顾客基础的盈利绩效有显著正向影响；在互动导向与顾客基础的盈利绩效间渐进式创新起部分中介作用；技术波动在互动导向对渐进式创新之间起调节作用。
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Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
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