共享经济背景下民宿在线短租消费信任研究
##plugins.themes.bootstrap3.article.sidebar##
##plugins.themes.bootstrap3.article.main##
摘要
近年来，随着中国乡村旅游以及共享经济的不断发展，民宿作为一种新兴的共享经济形态呈现爆发式增长，随之也产生了一系列买卖双方的矛盾与问题。共享模式的特点使得人际间的信任问题成为限制其发展的关键因素之一。本文以信任理论、信任传递理论以及理性行为理论为理论基础，基于初始信任模型构建了共享经济背景下民宿在线短租消费行为理论模型。在该模型中加入民风民俗作为调节变量，进一步探讨共享经济背景下民宿在线短租消费行为形成机理本研究将民宿在线短租的消费信任维度定义为制度信任、特征信任及过程信任并结合已有学者的实证研究结果做出相应假设，并用实证研究方法，以民宿在线短租消费者为研究对象，在中国的共享经济背景下开展研究。
##plugins.themes.bootstrap3.article.details##
Chinese Journal of Social Science and Management Editorial Division
The Office of Research and Development, Panyapiwat Institute of Management
85/1 Moo 2, Chaengwattana Rd., Bang Talat, Pakkred, Nonthaburi 11120, Thailand
Tel. 02 855 01048 E-mail: cjssm@pim.ac.th
参考
Ajzen, I., & Fishbein, M. (1975). A bayesian analysis of attribution processes. Psychological Bulletin, 82(2), 261-277.
Dong, C. H. (2016). Sharing economy: Theory and reality. Journal of Guangdong University of Finance and Economics, 31(5), 4-15. [in Chinese]
Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55(16), 62-73.
Felson, M., & Spaeth, J. L. (1998). Community structure and collaborative consumption. American Behavioral Scientist, 21(4), 614-624.
He, L. (2016). Analysis on the business model of online short-term rent enterprises--Taking Xiaozhu short-term rent as an example. Modern Business, 30(6), 54-59. [in Chinese]
Mcknight, D. H. (2001). What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. International Journal of Electronic Commerce, 6(2), 65-72.
Mohlmann, M. (2016). Digital trust and peer-to-peer collaborative consumption platforms: A mediation analysis. Social Science Electronic Publishing.
Pearce, J. L., & Hamilton, J. R. (2017). Controlled trial of orally administered in acute infantile diarrhea. Journal of Pediatrics, 84(2), 261-262.
Rotter, J. B. (1971). Generalized expectant for interpersonal trust. American Psychologist, 26(5), 443-452.
Sun. J., & Li, Y. (2018). The influence of tourist motivation on revisit intention of cultural and creative tourism destination: The mediating role of cultural contact. Journal of Xi’an University of Architecture and Technology (Social Science Edition), 37(4), 56-59. [in Chinese]
Van, H. (2014). User acceptance of information system. MIS Quarterly, 28(4), 695-704.
Wang, Y. Z., Zhang, R. Y., & Bai, Z. Y. (2018). Consumers’ willingness to accept the mode of sharing economy--An investigation based on the perspective of consumer behavior decision-making. Economics and Management, 28(3), 38. [in Chinese]
Wang, W., & Chen, L. (2013). Real tourism: Madeira strategist be and breakbeat industry in Taiwan. International Journal of Holiday Management, 23(3), 278-286. [in Chinese]
Wu, G. J. (2016). A review of Airbnb and Uber models based on sharing economy and social networks. Industrial Economics Review, 26(2), 103-112. [in Chinese]
Xie, X. M., & Shi, J. J. (2016). An empirical study on the formation mechanism of consumer trust under sharing economy. Technical Economy, 35(10), 122-127. [in Chinese]
Ye, D. W. (2005). An overview of online trust: Concepts, elements, and implications. Computers in Human Behavior, 21(1), 105-125. [in Chinese]
Zucker, L. (1985). Production of trust: Institutional of the economic structure. Organizational Behavior, 8(1), 53-111.
