Factors Influencing Older Adults’ Acceptance of Online Herbal Dietary Supplement Services: A Case Study of the Thailand Post Company in the Lower Central Region: -

ณฐาพัชร์ วรพงศ์พัชร์

ผู้แต่ง

ณฐาพัชร์ วรพงศ์พัชร์ Eastern Institute of Technology Suvarnabhumi (EIT) and Faculty of Humanities and Social Sciences, Rajabhat Maha Sarakham University. https://orcid.org/0009-0008-3071-5249

คำสำคัญ:

Influencing Factors, Service Adoption, Online Ordering, Older Adults, Thailand Post Company

บทคัดย่อ

-

ประวัติผู้แต่ง

ณฐาพัชร์ วรพงศ์พัชร์, Eastern Institute of Technology Suvarnabhumi (EIT) and Faculty of Humanities and Social Sciences, Rajabhat Maha Sarakham University.

นนทบุรี

เอกสารอ้างอิง

Euapitaksakul, R., & Benjarongkij, Y. (2023). Causal factors influencing the decision to purchase health products via online channels among Thai elderly. Journal of Public Relations and Advertising, 16(2), 29-47.

https://so03.tci-thaijo.org/index.php/jprad/article/view/269795

Jaita, P., & Netpradit, N. (2024). Marketing mix, Trust, Risk Perception and The Credibility of Online Product Presenters Through Live Streaming That Affect the Purchase Intention of The Elderly in Lampang Province. RMUTL Journal of Business Administration and Liberal Arts, 12(2), 101–118.

retrieved from https://so05.tci-thaijo.org/index.php/balajhss/article/view/272974

RADSADONDEETAECHAKUL, N. (2023). MARKETING MIX FACTORS AFFECTING ONLNE SHOPPING DECISIONS OF THE ELDERLY IN BANGKOK. Santapol College Academic Journal, 9(1), 128–134.

retrieved from https://so05.tci-thaijo.org/index.php/scaj/article/view/262336

Pukahuta, P. ., Tanimkarn, P. ., & Rodpon, P. . (2022). Technology Acceptance and Consumer Behavior Affecting Online Purchasing Decisions of People Entering the Aging Society in Muang District, Nakhon Ratchasima Province. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 42(4), 16–35.

retrieved from https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/256471

Piwpong, T. ., & Tancho, N. (2021). FACTORS INFLUENCING DECISIONS TO PURCHASE ELDERLY CARE EQUIPMENT THROUGH ELECTRONIC COMMERCE SYSTEMS IN BANGKOK. Journal of Management and Marketing, Rajamangala University of Technology Thanyaburi, 8(2), 60–74.

retrieved from https://so05.tci-thaijo.org/index.php/mmr/article/view/255111

Pinchumpholsang, W., Kongthap, P., Chuendan, B., Jaichuen, P., & Sriin, S. (2022). THE ELDERLY’S PURCHASING BEHAVIOR ON ONLINE PLATFORM. Journal of Value Chain Management and Business Strategy, 1(1), 27–36.

retrieved from https://so08.tci-thaijo.org/index.php/VCMBS/article/view/394

Sakarin, P., Prommai, P., & Marangkun, W. (2023). Trust, Price Strategies and Sales Promotion Affecting Online Purchase Intention of the Elderly in Songkhla Province. Parichart Journal, 36(4), 195–212.

https://doi.org/10.55164/pactj.v36i4.265443

sakarin, patsavut, Prommai, P., & Marangkun, W. (2024). Patsavut Sakarin: Effects of Trust and Sales Promotion on Online Shopping Intentions among Elderly Consumers in Songkhla Province . Princess of Naradhiwas University Journal of Humanities and Social Sciences, 11(1), 120–140.

retrieved from https://so05.tci-thaijo.org/index.php/pnuhuso/article/view/267606

Wiyajroen A. (2017). Online Communication to Elderly Group. Siam Communication Review, 16(20), 76–82.

retrieved from https://so05.tci-thaijo.org/index.php/commartsreviewsiamu/article/view/172660

Worapongpat.N. (2022). RICEBERRY DIGITAL MARKETING MANAGEMENTRICEBERRY PROJECT COMMUNITY ENTERPRISEHUAI PHRA SUBDISTRICT, DON TUM DISTRICT, NAKHON PATHOM PROVINCE, RMUTK Journal of Liberal Arts, RMUTK jlarus, 4(2), 77-92.

https://so02.tci-thaijo.org/index.php/larts-journal/article/view/257376

Worapongpat, N. (2024). Marketing Management and Digital Marketing Jasmine Rice, Nong Hin Housewives Group, Ratchaburi. International Journal of Multidisciplinary in Educational & Cultures Studies, 2(1), 1-14.

https://so04.tci-thaijo.org/index.php/ijec/article/view/270721

Worapongpat, N., & Khamcharoen, N. (2024). Development of a digital market management system for community enterprise and professional groups. Journal of Public and Private Issues, 1(3), 118–133.

https://so17.tci-thaijo.org/index.php/jppi/article/view/318

Worapongpat, N., & Bhasabutr. P. (2024). Community learning for marketing management and digital marketing of Jasmine Rice by Nong Hin Housewives Group, Ratchaburi Province. Journal of Education and Learning Reviews, 1(5), 57–70.

https://doi.org/10.60027/jelr.2024.848 https://so19.tci-thaijo.org/index.php/JELS/article/view/848

Worapongpat, N., & Somchob, P. (2024). Participatory Community Learning to Develop a Digital Market Management System for Community Enterprises and Stable Occupation Groups Nam Phrik Kaeng Krua Khanong, Song Khanong Subdistrict, Sam Phran District, Nakhon Pathom Province. Journal of Education and Learning Reviews, 1(6), 61–74.

DOI: https://doi.org/10.60027/jelr.2024.847 https://so19.tci-thaijo.org/index.php/JELS/article/view/847

Worapongpat, N., Chaiwiwat, U., Thavisin, N.., & Sun, Q. (2025). Learning Management in Innovative Communities for Marketing and Digital Marketing of Agricultural Products: A Case Study of Date Palm Products, Rai Sukjai Project, Ban Hao, Ratchaburi Province. Journal of Education and Learning Reviews, 2(1), 69–82.

https://doi.org/10.60027/jelr.2025.853 https://so19.tci-thaijo.org/index.php/JELS/article/view/853

Yanga.L, Wongkumchai.T, Worapongpat, N. (2023). The Impact of Online Word-of-Mouth from Multi-Platform on Product Sales, UBRU International Journal Ubon Ratchathani Rajabhat University, 3(3), 55-70.

https://so04.tci-thaijo.org/index.php/ubruij/article/view/269847

Yukai.S, Wongkumchai.T, Worapongpat. N. (2023). The Marketing Strategy of Financial Holding Company in the Digital Era on Customer Satisfied: A Case Study of China a Financial Holding Company, International Journal of Multidisciplinary in Educational & Cultures Studies , 1(3), 21-34.

https://so04.tci-thaijo.org/index.php/ijec/article/view/267554

Zhi Chao.H , Wongkumchai.T. Worapongpat, N. (2023). Rural Digital Model for Upgrade a Rural to an Efficient Digital Society case study economic of SMEs in Urumqi China, International Journal of Multidisciplinary in Educational & Cultures Studies, 1(3), 35-55.

https://so04.tci-thaijo.org/index.php/ijec/article/view/268211