Variables Reduction for Creativity Tourism Approaches in Sustainable Ecotourism Business Development: A Case Study of Tourists in Thailand National Parks

Abstract

The objective of this research is to reduce tourism variables for sustainable ecotourism business development in Thailand. All factors in the literature reviews have been studied, four hundred samples have been investigated using confirmatory factor analysis.

The results have shown that the principle of sustainable tourism factors can be reduced from 20 factors to 9 factors, i.e. exchanging culture, culture understanding, tourists collaborating, recognizing and impressing, using resource sustainable, reducing over-consumption and waste, Involving local communities, and consulting stakeholders and the public. For deep interview, the experts suggest promoting the tourists awareness of using natural resources efficiently and creative tourist for sustainable development. Variable reductions can improve efficiency in developing Thailand tourism. Nevertheless, this research involves in expert reviewing. The results show the same direction as our statistics research which is tourist awareness in using natural resource efficiency and creativity.