Published: 2024-03-25

Academic Article

TikTok and the Construction of Reality for Self Identity in the Digital Age

Kritsana Sangchan, Katekanok Chumpradit

1-36

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Research Article

Developing Creative Storytelling to Enhance the Value of Mon Khlong Sam Wa Community’s Rice Crackers

Sirimon Puengsangwal, Nisararat Wilailuk, Nitta Roonkaseam

37-62

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The Relationship Between Online Media Usage Behavior, Dietary Supplement Consumption Behavior and Online Advertising Literacy among the Elderly

Anyamanee Pakdeemualchon, Siroch Tanratanakul, Sudarat Saengkaew

63-90

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Marketing Factors and Brand Equity Affecting Buying Decisions on Vitamin Drinking Water via Lazada Application

Paprada Boonmakeng, Supparerk Pothipairatana

91-118

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Developing a Marketing Model for Rebranding Suan Ban Kaew Palace, Chanthaburi

Bavonsan Chiadamrong, Muanfun Kongsomsawaeng, Chotika Lila, Ornsiri Panich, Voravit Patanaittikul

119-152

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Branding of Agricultural Tourism Destinations Suphattraland Park, Rayong Province

Nawarat Khammee, Suchada Pongkittiwiboon

153-180

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