การบริหารจัดการด้านการประชาสัมพันธ์ของจังหวัดลำปางเพื่ออนุรักษ์ทรัพยากรรถม้า Administration of Public Relations in Lampang Province for Conservation Chariot Resources

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นงค์เยาว์ อาทิตยานนท์
สัมพันธ์ พลภักดิ์

Abstract

The purpose of this study were to study 1) problems of administration of  public relation in Lampang Province in for resourees consertion chariot 2) the development of public relations management in Lampang; 3) the factors contributing to the management development in Lampang. Public relations of Lampang Succeeded and 4) Public relations management strategy of Lampang Province to recognize the chariot resource. This research is an integrated research based on quantitative research. Focus on survey research using questionnaires as a tool to collect field data. From the sample of people in Lampang province, 1,224 people from all districts in total 958,667. The statistics used in the analysis were mean, standard deviation, percentage. The results showed that (1) The public relations management problem of Lampang province was important. Public Relations Media (2) Public Relations Management Development Strategy for Public Relation Management in Lampang Province. The administration of the province and the importance of public relations. And the external factor is that the service recipients support the operation. Public Relations of Lampang Province (3) The key factors that led to the development of public relations management in Lampang Province were the success factors for public relations promotion in Lampang Province, based on the concept of POSDCORB management and (4) Public relations management in Lampang is a strategy for public relations development.

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บทความวิจัย