รูปแบบการบริหารธุรกิจบริการผู้สูงอายุในประเทศไทยสู่ความเป็นเลิศ

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พันนภา รักสนิท
ศิรชญาน์ การะเวก

Abstract

This research aimed (1) to investigate the factors influencing the achievement of  excellence in  the elderly care service business in Thailand (2) to hereby examine the causal relationships based on structural equation modeling care to fit the empirical data (3) to study the  direct and indirect effects, and the most significant factors influencing  the achievement of excellence in  the elderly care service business in Thailand and (4) to investigate the business model from this study which can have  applicability and usefulness in the elderly care service business in Thailand. The data were collected form 185 entrepreneurs in the elderly care service. The data is analyzed by structure equation model. The results showed that the change management factors, the quality of service and knowledge management both positively and directly affect the excellence of elderly care service business. By the estimated results, the variables composing the most knowledge management was the quality of service and change management factors, respectively. Research findings that were revealed and which had a direct effect on the excellence and quality of service were knowledge management and the knowledge management had a significant influence on excellence. After using the computer program to analyze SEM, the results of this index are accepted. To conclude, the average of index is consistent with the empirical data. The result of analyzing the model found that the business model is congruent with the empirical data supported by the indices.

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Section
บทความวิจัย