Communication pattern for cultural reproduction in digital era: A case study of food culture at Wongnai food festival 2020

Abstract

Culture is human activities and symbolic structure which helps increase significance of those activities. Learning the way of live from each other is the form of cultural reproduction for cascading record culture such as loykrathong culture songkran culture. Communication for cultural reproduction in digital era is comprised of (1) cross cultural communication pattern and principle implementation that should be in form of international verbal and nonverbal communication (2) Stuart Hall encoding-decoding concept implementation for cross cultural communication to build food cultural value perception and recognition of each nationality (3) cultural reproduction implementation such as teaching/ training, show, contest, demonstration for cascading culture (4) myth concept implementation (5) integrated communication in digital era pattern and principle implementation that should be in form of online and offline communication (6) social networking implementation for communicating.