Service Quality Affecting Customer Loyalty of Gold Shop in Rayong Province
Keywords:
Service Quality, Customer Loyalty, Gold Shop BusinessAbstract
The objectives of this study were to study service quality and customer loyalty of gold shop in Rayong province and analyze service quality affecting customer loyalty of gold shop in Rayong province. The sample consisted of 400 people who used the service from gold shop in Rayong province by using a purposive sampling method. The statistics used in this study were descriptive statistic as well as regression methods for hypothesis testing. Research results showed that the total of service quality level is the highest level and also the total of customer loyalty level is the highest level. In addition, the results of perception of service quality including the empathy of service and the responsiveness had influenced the loyalty of the customers of gold shop in Rayong province.
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