Sensory Branding
Keywords:
Branding, Experiential Marketing, 5 SensesAbstract
Nowadays, the lifestyle of consumers has changed into New Normal. Consuming various products has many access channels and there are many brands of products compared to the past. Marketers create branding marketing using experiential marketing to create 5 senses (Sight, Sound, Smell, Taste, and Touch Sense) which give direct experiences for consumers, and create brand awareness recognition and satisfaction. Businesses may choose to use only certain a sense or senses to give the highest benefit to the brand which are awareness recognition and satisfaction.
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