Product Placement in Movies
Keywords:
Movies, Product Placement, Brand, MoviesAbstract
The transition from the analog to the digital age has required businesses to adjust their products to reach consumers. Conventional advertising through radio or television programs has not received the attention of consumers as in the past. More and more businesses choose to advertise on online media. But one medium that, although it has been around for hundreds of years It is also popular with brand owners in bringing their products to advertise. That is, movie media. Movie media is considered to be an entertainment media that can reach the consumer groups widely and widely. Often consumers' viewing movies are stumbled by images of different brands appearing in the content of that movie. Both smooth and not smooth to the eyes putting those products into this movie is also known as latent advertising. Latent advertising through good and successful movie media is a great success. It must be able to create awareness, recognition and can lead to consumer purchasing behavior.
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