Influence of Artwork Prices on Professional Painters’ Creative Ability: Case Study of Modern Chinese Flower-and-Bird Painting in Shan Dong province, China

Authors

  • FeiFei Li School of Management, Shinawatra University
  • Sarana Photchanachan School of Management, Shinawatra University

Keywords:

Artwork Price/Professional Painter/Creative Ability/Chinese Flower-and-Bird Painting

Abstract

With the increase of these personal incomes and the improvement of material conditions, people's pursuit of spiritual enjoyment also naturally arises, and the demand for carrier art that can meet this pursuit has also increased. How the art market operates and how artwork is priced is not only the focus of the art market participants, especially investors, but also the focus of researchers. This article studies the decision of art price from two angles of intrinsic value of art and macroeconomic factors. This study uses economic theory to analyze the nature and operation of the artwork market, and uses econometrics to analyze and discuss the characteristics of the art pricing method. The author collected 406 valid questionnaires, and through correlation analysis, regression analysis, and variance analysis, verified that the intrinsic value attributes and macroeconomic factors of the value of artworks have a significant influence on the creation of professional artists' artworks. In particular, the four variables of art value, cultural value, GDP per capita, and inflation rate have the most significant impact on the creation of professional artists' artworks. The second is aesthetic value, money supply, exchange rate, and the correlation coefficient between interest rate and purchasing behavior is negative.

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Published

2022-04-16

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Section

บทความวิจัย