Thailand and Soft Power
Keywords:
soft Power, culture, exportingAbstract
Soft Power is a form of economic monetization that has been discussed a lot during this time. In fact, many countries have adopted soft power to create attraction for many decades with success in bringing hundreds of millions of baht inward continually. Thailand should study and develop Soft Power for the benefit of the country to create attraction and interest in order to generate income for the country. It is a challenging and interesting matter because it depends on many factors such as supporting from the government, long-term policy formulation, assigning agencies to be responsible and support, adaptation, cooperation from the private sector and the public education, education promotion, promotion attitude, attitude change, paying attention to other related elements, including the implementation of diplomatic policies. If Thailand is able to do this, Soft Power of Thailand will be able to generate income in both monetary and non-monetary forms with success.
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