Balance Scorecard Management Strategy of Large Schools Under the Office of Pathumthani Primary Educational Service Area

Abstract

The purposes of this mixed method research were 1. To study the current and desired situation                2. To analyze the external and internal environment and 3. To formulate the balanced scorecard management strategy of large schools. Population of informants were 130 administrators and teachers of large schools. The sample of 97 informants including administrators and teachers (Krejcie & Morgan 1970, pp. 607-610) were selected based on the qualification criteria of administrators and teachers. Key informants include 26 administrators or teacher from large schools. The quantitative research instrument was a 5-point scale questionnaire. The validity of the questionnaire was between 0.67-1.00 and the reliability was 0.97. Qualitative research instruments included workshop and external and internal environment analysis forms and TOWS MATRIX. Self-educated data collection. Quantitative data analysis used descriptive statistics including frequency, percentage, mean, standard deviation and PNI modified test. Qualitative data analysis was content analysis. The research results found that 1. The current and desired situation have average values at the high and highest levels respectively 2. The analysis of the external and internal environments of large schools as a whole were opportunities and strengths, respectively, the strategic direction was in the rising star position and 3. Strategies for the balanced scorecard management of large schools have 4 main strategies, The main strategies were 3.1 Strategies for building student achievement 3.2 Strategies for developing highly skilled teacher 3.3 Fund raising strategies and resources for education and 3.4 Good management development strategies and 24 sub-strategies, it will be advisable to apply the research results to large schools and the next research should be done on the evaluation of strategies based on indicators.