Stakeholders’ Perception, Attitudes, Participation and Decision to Visit The New Zoo in Pathum Thani Province
Keywords:
Perception, Attitudes, Participation, Decision to Visit, the New ZooAbstract
This research aimed to investigate stakeholder perceptions, impacts, knowledge, understanding, attitudes, and involvement regarding the forthcoming zoo's opening, alongside studying issues and extracting lessons from community involvement. This study was quantitative, testing 400 samples The sampling methodology encompasses stratified and systematic sampling for quantitative data analysis and subsequent descriptive statistical analysis. The research findings reveal the following The majority in this study are predominantly female, aged between 41 and 50, employed in civil service or state enterprises, holding bachelor's degrees, with an average monthly income ranging from 10,001 to 30,000 Baht. The sampled group exhibits a perception rate of 74.19% The most prominent level of perception regarding the new zoo project pertains to public relations activities aimed at disseminating information about the project and its activities. The sampled group, encompassing both proponents and critics, holds a balanced attitude, with a strong consensus on the potential of the new zoos as an invaluable resource for wildlife conservation education and research. Additionally, they perceive it as a promising center for zoological studies. Regardless of their positive or negative perspectives, the sampled stakeholders actively contribute to the new zoo’s launch at a moderate level. They play a significant role in leveraging the zoo's benefits and actively engage in expressing their viewpoints, The sample will decide to visit the new zoo in Pathum Thani with a decision rate of 87.98 %
References
Abbasian, S., & Yazdanfar, D. (2015). Attitudes toward participation in business development programmes: An ethnics comparision in Sweden. European journal of training and development, 39(1), 59-75.
Carr, N., & Cohen, S. (2011). The public face of zoos: Images of entertainment, education and conservation anthrozoos: A multidisciplinary. Journal of the interactions of people & animals, 24, 175-189.
Cronbach, L. J. (1990). Essentials of psychological testing. (5thed.). New York: Harper Collin.
Kotler, P., & Keller, K. L. (2012). Marketing management. (14thed.). New Jersey: Pearson International.
Kotler, P., & Keller, K. L. (2015). Marketing management. (15thed.). New Jersey: Pearson International.
Karnchanarangsri, S., Pitayanon, T., & Srisukho, D. (2008). Choosing the right statistics for research.
(5th ed.). Bangkok: Boonsiri Publishing. (in Thai)
Li, L., Zhang, H., & Wang, J. (2023). Community involvement in zoo planning: A case study of the proposed zoo in the city of Xinzheng, China. Landscape and urban planning, 225, 104289.
Pungguam, K. (2020). Local community management. (11th ed.). Bangkok: Bopithakan
Publishing. (in Thai)
Queiroz, M. B., & Young, R. J. (2018). The different physical and behavioural characteristics of
Zoo mammals that influence their response to visitors. Animals, 8(8), 139.
Smith, C., & Jones, S. (2021). Public involvement in zoo planning: A global perspective. Zoo biology, 40(3), 222-232.
Schiffman & Kanuk. (2010). Consumer behaveior. (10th ed.). Pearson Education.
Schiffman & Wisenblit. (2015). Consumer behaveior. (11th ed.). Pearson Education.
Suriyasupapong, S. (2015). Guidelines for tourism development in Khon Kaen zoo, Khaosuankwang district, Khon Kaen Province. Khon Kaen: Khon Kaen University. (in Thai)
Srichankan, C. (2021). A study of attitude toward the enviromental conservation of people in wildlife sanctuary of Salukpra, Kanjanaburi Province. Academic journal of Nakhon Sawan Rajabhat University, 24(2), 159-176.
Sangpong, S. (2018). Satisfaction of tourist toward Khao Kheow Open Zoo’ tourism, Chonburi Province. Journal of public administration and politics, 6(2), 99-133 (in Thai)
Thansettakij Newspaper. (2022). Merge concepts of the new ‘Revive the water fields’. Retrived
from https://www.thansettakij.com/pr-news/social-biz/549563
Therasorn, S. (2010). The writing for research report. Bangkok: Chulalongkorn University Printing House. (in Thai)
The Zoological Park Organization of Thailand. (2022). The construction project of New Zoo Report.
n.p.
_______________________________________. (2024). The History of Zoological Park organization. Retrived from https://www.zoothailand.org/ewt_news.php?nid=909
Vanichbuncha, k. (2008). SPSS for windows. (11th ed.). Bangkok: Chulalongkorn University Press.
(in Thai)
Viriyaookawut, N. (2019). Behavior and attitude of Zoo’ Visitors. Nakronpathom: Mahidol University. (in Thai)
World Association of Zoos and Aquariums. (2005). Building a future for wildlife: The world zoo and aquarium conservation strategy. Bern: WAZA Executive Office.
