Development of Wickerwork Products by Bringing Value to Add Value by Using the Identity of the Wickerwork of Ban Mai Tai Group, in Pa Daet Subdistrict, Pa Daet District, Chiang Rai Province

Abstract

This research aims to 1) study the basketry wisdom of Ban Mai Tai Group, Pa Daet Subdistrict, Pa Daet District, Chiang Rai Province, and 2) to develop basketry products by adding value propositions using the basketry identity of Ban Mai Tai Group, Pa Daet Subdistrict, Pa Daet District, Chiang Rai Province. The research population consisted of 13 persons from a member group of basketry. The research and development methods were used. Primary data was collected by interviewing related persons, using questionnaires, and using forms of observation through note-taking and photography. Data analysis was analyzed based on content analysis, including concepts, and theories were analyzed in descriptive data analysis by percentage, mean, and standard deviation.

         Research findings were 1) summarized valuable identities through peacocks as a symbol of relationship with local area. 2) research outcome based on a basketry workshop for seven styles of peacock-themed identity. 3) results from a consumer-based 100 sets of satisfaction questionnaires with Google Form through Facebook and Line apps, were analyzed with Microsoft Excel by percentage, mean, and standard deviation, and was found that 10 items of criteria were appropriate including identity pattern (peacock), basketry skills, beauty, peacock shape basketry materials, patterns, valuable, tidiness, color, and utility. The next item was one of moderate appropriateness for 850 baht.