Attract Employees with Employer Branding Strategies for Competitive Advantage

Abstract

In an era of intensifying competition for talented people, building a strong employer brand has become an important strategy for various organizations. Strong employer branding enables organizations to attract and retain talented employees, increase work efficiency, create a good image, and reduce recruiting costs, ultimately creating a competitive advantage. The main objective of this article is to present issues related to Employer Branding Strategy. The first part presents concepts and theories of employer branding. The second part discusses the importance of employer branding. The third part presents strategies for building employer brands through Barrow & Mosley's 12-dimensional Employer Brand Mix concept. The fourth part covers Employer Branding Techniques, and the last part provides an example of an organization that has created a strong employer brand.
From the presentation, the author concludes that employer branding helps organizations differentiate themselves and stand out from others, attracting the "right" people to become members of the organization and be part of its success. By creating positive experiences that create a clear image of the organization for past, present, and future employees, employer branding fosters trust, reliance, and a strong organizational identity, ultimately leading to a competitive advantage.