The Influence of Green Innovation Management on Environmental Efficiency and Green Competitive Advantage in Thailand’s Manufacturing Industry
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Abstract
This study aims to examine the influence of green innovation management on environmental efficiency and green competitive advantage, as well as to investigate the mediating role of environmental efficiency in the relationship between green innovation management and green competitive advantage. Data were collected from top executives of firms in Thailand’s manufacturing industry using a mail survey, yielding 269 valid responses. The findings reveal that green innovation management has a positive effect on both environmental efficiency and green competitive advantage. Additionally, environmental efficiency positively influences green competitive advantage. Furthermore, environmental efficiency was found to significantly mediate the relationship between green innovation management and green competitive advantage at the 0.01 significance level. The results of this study provide practical guidelines for top executives to emphasize green innovation management as a means to enhance environmental efficiency and to foster sustainable green competitive advantage for their organizations.
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