Cultural Commodification of Anasyid of Thai Muslims in The Southern Border Province
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Abstract
The objective of this research is to study the cultural commodification of Anasyid among Thai Muslims in the Southern Border Provinces including Pattani and Songkhla. Anasyid is a preaching song with important principles to reinforce the traditional beliefs of Islam since ancient times. This research employs the qualitative method, using in-depth interviews and non-participatory observation as data collection tools with the combination of information from related documents and previous studies as well as a content analysis technique to analyze the obtained data. The findings were descriptively presented in the form of a report.
The results of the research showed that the Thai Muslims’ cultural commodification of Anasyid along with the following stages: (1) Anashyid meaning creation of the Anasyid; (2) organizing Anasyid competitions with social institutional support; (3) creating an Anasyid artist’s identity in society; (4) Anasyid production; and (5) product advertisements through various kinds of media channels which can provide a platform for an Anasyid learning area and continued development of the production systems afterward.
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