Supply Chain Management of Swiftlet’s Nest Business in Thailand
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Abstract
This research aims to study the supply chain management of Swiftlet’s nest business in Thailand. An in-depth interview was used as the research tool, and information was collected from 35 individuals including Swiftlet’s housing construction entrepreneurs, bird nest cleaning entrepreneurs, and bird nest distribution entrepreneurs. The sample group was the bird nest business operators in Thailand. The study found that the entrepreneurs of upstream, midstream, and downstream, have good management of the supply chain and pay attention to customer needs. The operators of Swiftlet’s house (upstream) emphasize 1) entrepreneurship and labor, 2) Swiftlets, 3) knowledge, 4) cost and time, and 5) customer needs. The bird nest cleaning operators (midstream) pay attention to 1) knowledge, 2) labor, 3) transportation, and 4) customer needs. The entrepreneurs of the bird nest distribution (downstream) pay attention to 1) distributors, 2) products, and 3) customer needs. Operators in the supply chain, upstream, midstream, and downstream, mainly take into account the quality of bird nest products according to the needs of customers. It is also found that the birdhouse builder (upstream), the operator of bird nest cleaners (midstream) as well as a distributor of the bird nests (downstream) are the same person. This phenomenon shortens the functionality and connections in the supply chain, but still emphasizes the quality of bird nest products.
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