Trends and Influences on Phuket Diploma Students in Choosing a University

Main Article Content

Wanwisa Noichaleam

Abstract

This research had three objectives: 1) to study the inclination of diploma students living in Phuket to continue their higher education, 2) to study the factors affecting the students’ decisions to choose a tertiary institution, and 3) to suggest a management approach for higher educational institutions located in Phuket. The samples were 222 diploma students. The research tool was questionnaires. The data was analyzed using a T-test, One-Way Analysis of Variance, Pearson’s Correlation Coefficient, and Multiple Regression Analysis with the synthesis of content and summary. The results showed that 1) the students with a diploma who desire to continue their higher education are inclined to increase from the current status. This is because higher education institutions have become more interested in offering courses that meet the needs of the global economy. 2) Factors that are affecting the students’ decision in choosing a university include courses, fees, and building and location with a statistical level of significance of 0.05. The overall variation can be indicated at 49.4 per cent. 3) Suggestions: Phuket’s higher educational institutions should pay attention to courses, especially weekend courses. It should be noted that the courses offered should meet the needs of the labor market. The institutions also should develop teaching methodologies that emphasize actual Practice-Based Learning, and adjust the contents to be up-to-date and by changing situations, be it technology or social.

Downloads

Download data is not yet available.

Article Details

Section
บทความวิจัย (Research Article)

References

Aydin, S., Ozer, G., & Arasil, O. (2005). Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market. Marketing Intelligence & Planning, 23(1), 89-103.

Chandaeng, K. (2007). Motivation factors to study in the faculty of business administration, The Far Eastern University. FEU Academic Review, 1(1), 50-55. [in Thai]

Chantavanich, S. (2004). Qualitative research methods (12th ed.). Bangkok: Chulalongkorn University Press. [in Thai]

Chareonwongsak, K. (2007). Trends of Thai education in the next half of the decade. Retrieved from http://kriengsak.com/node/77 [in Thai]

Chetpayark, K. (2018). Solutions and the future of education on the day the university is going to not survive?. Retrieved from https://thematter.co/social/future-of-university/43895 [in Thai]

Chitradab, S., & Kaoian, S. (2013). System competency development program for the child council and youth in Thailand (Research report). Bangkok: Ministry of Social Development and Human Security. [in Thai]

Chuaytukpuan, T. (2015). The study of factors affecting decistion to study in higher education level at Dhurakij Pundit University of undergraduate students. Suthiparithat Journal, 29(90), 256-271. [in Thai]

Frankel, J. R. (1977). How to teach about value: An analytic approach. New Jersey: Prentice Hall.

Inthasang, C. (2009). Further study needs and factors influencing graduate study decision master of business administration program for students Nakhon Ratchasima (Research report). Nakhon Ratchasima: Rajamangala University of Technology Isan. [in Thai]

Kalayawong, N. (2017). Factors affecting vocational students’ decision making on choosing vocational institutions under the office of Sakon Nakhon vocational commission for furthering their vocational education. Sakon Nakhon Graduate Studies Journal, 14(65), 153-161. [in Thai]

Lertpraphaphon, C. (2010). Factors affecting the decision to study at the master’s degree level in accounting (Research report). Bangkok: Thammasat University. [in Thai]

Matichon Online. (2018). Scholars reveal the university closed gradually, year 2020 there are no more than 120 university students, closed 36 courses due to lack of students. Retrieved from https://matichon.co.th/education/news_790800 [in Thai]

Niramon, K., Chomraksa, C., & Saetae, K. (2015). Need of pursuing doctoral degree in education technology and communication faculty of education, Thaksin University (Research report). Songkhla: Thaksin University. [in Thai]

Office of the Higher Education Commission. (2014). Thai qualifications framework for higher education. Retrieved from http://www.mua.go.th/users/tqf-hed/ [in Thai]

Office of the Vocational Education Commission. (2018). Educational institutions affiliated with VEC. Retrieved from https://www.vec.go.th/Default.aspx?tabid=154 [in Thai]

Pathumanont, P., Sanit, C., Wanset, S., & Saowakontha, S. (2014). Factors relating to the selection of educational institution of applied Thai traditional medicine students. Burapha Journal of Medicine, 3(1), 17-25. [in Thai]

Pengsri, N., Bunwirat, N., & Khantharos, K. (2018). The satisfaction of the corporations towards the practicum of business english students: A case study of a private university in Chiang Mai. FEU Academic Review, 12(4), 146-159. [in Thai]

Pratcharacharoenpong, T. (2011). Factors affecting overseas students’ decisions on advanced study in the international undergraduate program, in Bangkok (Research report). Pathum Thani: Rajamangala University of Technology Thanyaburi. [in Thai]

Raob, M. (2007). Factors affecting the expectation for further study of secondary education 6 students in islamic private school Pattani province (Doctoral dissertation). Prince of Songkla University, Songkhla. [in Thai]

Saikham, R., & Padgate, W. (2017, July 20-21). Factors affecting decision-making to further study at a higher education level of high school students in the lower northern region of Thailand. In The 13th Naresurn research conference. Naresurn University, Phitsanulok. [in Thai]

Samrit, W. (2016). Factors that influenced the decision making of public high school students in Bangkok to study in bachelor’s degree, international program. Journal of Humanities and Social Sciences Rajapruk University, 2(3), 61-72. [in Thai]

Songmuang, S. (2011). Service marketing factors in selecting to study at university of student’s faculty of business administration of Ratchaphruek College (Research report). Nonthaburi: Ratchaphruek College. [in Thai]

Srisaad, B. (2011). Preliminary research (9th ed.). Bangkok: Suweeriyassyrup. [in Thai]

Suwanwong, N. (2017). Factors influencing the decision of undergraduate admission in Rajamangala University of Technology Isan Nakhon Ratchasima (quota system) (Research report). Nakhon Ratchasima: Rajamangala University of Technology Isan. [in Thai]

Thailand Future Foundation. (2019). The future of Thai universities in the 21st century. Retrieved from https://www.bangkokbiznews.com/blog/detail/647633 [in Thai]

Thamvihankhun, P., & Prasertwong, P. (2009). Factors for deciding to study in accounting, business administration program faculty of management Chanthakasem Rajabhat University. Journal of industrial education, 3(1), 129-132. [in Thai]

Wanitdamrongsak, S. (2012). The perception of the image and service quality: A case study of Kiatnakin Bank in Bangkok and its vicinity (Research report). Pathum Thani: Rajamangala University of Technology Thanyaburi. [in Thai]

Yanphoch, P. (2002). Factors influencing decision to study for Master’s Degree, Rajabhat Mahasarakham Institute (Research report). Khon Kaen: Khon Kaen University. [in Thai]