The mode of entry strategies for multinational enterprise to investment the hotel industry in Myanmar

บทคัดย่อ

          The study is exploratory research, by the way, utilized multiphase mixed methodology in which has three phases; the first phase utilized the qualitative approach by a semi-structured interview, the second phase utilized the qualitative approach by search conference technique an, the third phase utilized the quantitative approach by the questionnaire with the 200 investors in Myanmar to be respondents in Myanmar, and analyzed with the PLS-SEM.  The result found that; Internal-Macro factors, Internal-Micro factors, External-Macro factors, External-Micro factors have a statistically significant relationship with decision-making. Also, the decision-making to invest in Myanmar factors have a statistically significant relationship with the entry mode strategy of the hotel industry to invest in Myanmar. The mode of entry strategies to invest in Myanmar is the Greenfield and Joint venture that possibly succeed in the result.